Sending a commercial message to a group of people using email is known as “email marketing”. Whenever any email is sent to a current or potential customer, the process is again email marketing. Email marketing is used for sending advertisements, requesting business, getting donations, soliciting sales, and more. Email marketing helps in building loyalty, trust and brand awareness. Email marketing helps in generating a large database of detailed contacts, email and names of correspondence.
Benefits of Email Marketing:
Email marketing should be carried out with a goal to enhance business relationship with previous or current customer. Build customer loyalty so that they return to do business with you. Get new potential customers by convincing the present ones to purchase something and using third-party ads.